For Egro, ALTA developed an innovative coffee machine concept specifically targeted at emerging markets, including the Far East and Arab countries.

The project covered industrial design, concept development, ergonomic studies, user-interface definition, and product architecture.

Particular attention was given to creating a distinctive aesthetic language, intuitive operation, and improved accessibility, resulting in a product that appealed to a broader range of users than the traditional coffee consumer.

The concept also explored different configurations, color schemes, and installation scenarios while considering manufacturability and integration into professional coffee environments.